Michael Russo

Michael Russo is the director and founder of ‘Fresh Herb Company’ located across multiple sites on the Mornington Peninsula, Victoria. Michael began his career in Horticulture in 2010.

At a young age, Michael developed a strong passion for  everything fresh produce has to offer. What started as a hobby and a small patch of dirt, steadily developed into a business whilst working in fruit and vegetable wholesale and retail. Michael is a first- generation herb farmer who is determined to create a better plant, a better growing environment, and a better future for the entire horticulture industry through better research and techniques.

Fresh Herb Company has experienced dramatic growth over the last few years due to Michaels inquisitiveness and his dedication to learning from those who have valuable experience - his primary focus on quality and consistency, using modern growing systems, and thoroughly testing and trying new products and varietals.

Fresh Herb Company now has a daily year-round supply of over 20 varieties of bunched and potted herbs supplied to cafes, restaurants, stores, farm gates and wholesalers.

In the beginning, Michael’s primary focus was field row-cropping technique, and was always restricted by seasonality. By integrating protected cropping techniques and growing systems, and variety specific environments, Michael was able to extend his growing season to a consistent 12-month supply across multiple lines.

Michaels passion for production, innovation, providing opportunity to others and incorporating new technique within the industry enables him to advance in his career and have a positive outlook of the future in agriculture.